Stories are one of the most persuasive ways to convince someone of your argument, position yourself as an expert and to move someone along in a sales process. Some people are natural storytellers but the rest of us can learn the rules and structure to tell a compelling story. That is the essence of Building a Storybrand. Author Donald Miller sets forth a plan for you to create a story around your brand to allow you to bring a visitor to your website or a new subscriber to your mailing list along on a journey. This journey sets out your understanding of the problem the potential customer might be facing, your domain expertise and the steps that they will need take to solve their problem with you by their side. This is a simple but far from easy concept to implement. Luckily for you, we have laid out the steps in this episode.