We’ve all met those folks who seem to have horseshoes inserted in their rectums. Things just seem to work out for them. Do the Gods favor them, or could there be a science of luck?

There’s a reasonable assumption that talent, skill, mental toughness, hard work, tenacity, optimism, growth mindset, and emotional intelligence determine how we distribute resources. We tend to give resources to those who have a history of success and often ignore those who have been unsuccessful, assuming that the most successful are also the most competent. But is this assumption correct?

In recent years, several studies and books, including those by risk analyst, Nassim Taleb, have suggested that luck and opportunity may play a far more significant role than we ever realized. Even if you don’t believe in luck, you undoubtedly have had moments that seemed to have certain serendipity. I’m curious, have you ever considered that you may be able to manufacture that serendipity?

Our guest for the next two episodes is Dr. Christian Busch. Christian is one of the world’s leading experts in innovation, purpose-driven leadership, and serendipity.

He is the bestselling author of The Serendipity Mindset: The Art & Science of Creating Good Luck. Christian Busch also teaches at the London School of Economics (LSE), is a co-founder of Leaders on Purpose and the Sandbox Network, and is a former director of LSE’s Innovation Lab. His work is featured by outlets such as the Strategic Management Journal, Harvard Business Review, Forbes, The Guardian, Washington Post, and the BBC. Christian is a member of the World Economic Forum’s (WEF) Expert Forum, a Fellow of the Royal Society of Arts, a multi-TEDx speaker, and on the Thinkers50 Radar list of the 30 thinkers “most likely to shape the future.”



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Part 1) The Hook Strategy for Meaningful Accidents
Why “It’s not our/my fault” is killing your luck
How one company massively grew business because of a complaint
What is Smart Luck?
Is there such a thing as Meaningful Accidents
Either, or, Annnnnd
How to apply the Hook Strategy
Can Curiosity Create Luck
A Strange Strategy for Dealing with Anxiety
Near-Death and Serendipity