Strategic thinking and innovation are hot subjects, but what you may not have considered is, they are, in and of themselves, results. They are the result of creativity! How can you and your team develop The Creator Mindset?

Our guest is Nir Bashan.

Nir is a creative person who has spent a lifetime debunking the myth that creativity is for just a select few. He has spent a lifetime breaking down the walls of creativity to allow anyone to enter. Nir worked with Hollywood stars, like Woody Harrelson, and music stars, like Rod Stewart. What Nir discovered was something that may shock you: these creative superstars aren’t all that different from you or me! It’s just that they have mastered a method of repeatable and predictable creativity — a type of creativity that anyone can learn. And, it turns out, that same type of creativity can be used in businesses and careers everywhere! Nir has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, boost customer service, and ultimately, create more meaning in their work. Nir has worked with clients such as AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, and JetBlue. He has spent the last two decades working on a formula to codify creativity for business. That formula is found in his bestselling book, The Creator Mindset.


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