46. Women in Leadership: A Case Study, Featuring MKG


About Track

In this inspiring episode, we continue our exploration of equity, diversity, and inclusion by delving into a fascinating case study featuring MKG, a fully women-led experiential marketing agency with offices in New York and LA.

Join us as we dive deep into their organisational culture, values, and resilience in the face of challenges, including the impact of the pandemic. We will discuss the unique insights, strategies, and successes that have propelled MKG to become one of the leading creative agencies in the US.

Episode Highlights:

  • Get an inside look at MKG, a trailblazing experiential marketing agency led entirely by women, with a team of 54 individuals.
  • Explore the compelling organizational culture at MKG, built around core values such as bringing one’s authentic self, continuous learning, open and honest conversations, being a force for good, and celebrating diversity.
  • Learn how MKG has overcome the challenges posed by the COVID-19 pandemic, including navigating redundancies, to emerge as one of the US’s leading agencies.
  • Gain insights into topics such as generational differences, equity and pay transparency, attracting and retaining talent, and fostering diversity and inclusion within the organization.
  • Discover the key lessons, experiences, and strategies that have shaped MKG’s journey, offering valuable inspiration and guidance for other businesses and leaders.

We LOVED making this episode. If you’re looking for some serious leadership inspiration, this episode is must listen!

Resources

Connect with Christine Capone, President of MKG:

LinkedIn: https://www.linkedin.com/in/christine-capone-b0b8b68/

Website: https://thisismkg.com/

Instagram: https://www.instagram.com/thisismkg/?hl=en

Vimeo: https://vimeo.com/thisismkg

Connect with Lauren, Chief Creative Officer at MKG :

LinkedIn: https://www.linkedin.com/in/lauren-austin-62569a5/

Website: https://thisismkg.com/

Facebook: https://www.facebook.com/thisismkg/

MKG LinkedIn: https://www.linkedin.com/company/thisismkg/

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The Truth About the Twitter Layoffs:

https://truthliesandwork.com/truth-lies-work-podcast/the-truth-behind-the-twitter-layoffs-part-1_1980/

The Secret to Leading Gen-Z and Millennials

Ep25: The secret to leading Gen Z & Millennials

Another inspiring entrepreneur, Oliver Yonchev of Flight Story

https://truthliesandwork.com/truth-lies-work-podcast/oliver-yonchev_2269/

Connect with Al and Leanne

Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/

Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/

Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne

Instagram: https://www.instagram.com/truthlieswork/

Twitter: https://twitter.com/truthlieswork

Email: hello@truthliesandwork

About Creator

Truth, Lies, and Workplace Culture

Want to create an enviable workplace culture where people and businesses thrive? Look no further than Truth, Lies, and Workplace Culture, the top 20 rated podcast hosted by business psychologist, Leanne Elliott, and business owner, Al Elliott.  With a unique blend of theory and practice, this dynamic duo simplifies the science of people to help business owners and leaders uncover the truth about finding, keeping, and motivating great people. Joined by some of the business world’s most respected and relevant voices, each episode delivers actionable insights and practical steps to create toxic-free workplaces that prioritise employee well-being and enable sustainable growth.  Whether you're a seasoned leader or just starting out, find the knowledge and inspiration you need to build a thriving workplace.  P.S. Did we mention the hosts are also a married couple? This makes for some lively and informative discussions..!

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Track Includes

  • 17 Key Takeaways