Build Your Niche, Not Your Brand! – 094

The Speaking Club · February 21, 2024

About Track

In business today, it’s a fairly established principle that you have to start small in order to grow big…that you have to find a ‘niche’. But that rule doesn’t just apply to business, it applies to anything you want to build a business or movement from. Whether you’re a speaker, author, expert, inventor or charity founder if you don’t find a way to be different, you’ll get lost in the crowd.

In this show I want to share about what a niche is, and how you can create one. I often talk about helping you stand out and whilst storytelling and humour will certainly separate you from the crowd, your message needs to do the same. I’m hoping this episode gives you more food for thought and another angle to come at this from.


What we’re going to cover:

  • The two traps we can fall into as speakers and business owners.
  • Why being ‘better’ is bad.
  • Why you should actively try to alienate people with your message.
  • How going for a thin slice could end up giving you a bigger piece of the pie
  • Why articulating the problem best makes you a winner.
  • The different types of ways you can niche down.
  • What tennis and niching have got in common!

Thanks for listening!

To share your thoughts:

  • leave a comment below.
  • Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

  • Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
  • Subscribe on iTunes.

See you next time.


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About Creator

The Speaking Club

If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.

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Track Includes

  • 7 Key Takeaways