Building a Storybrand by Donald Miller

SkillDing · February 21, 2024

About Track

Stories are one of the most persuasive ways to convince someone of your argument, position yourself as an expert and to move someone along in a sales process. Some people are natural storytellers but the rest of us can learn the rules and structure to tell a compelling story. That is the essence of Building a Storybrand. Author Donald Miller sets forth a plan for you to create a story around your brand to allow you to bring a visitor to your website or a new subscriber to your mailing list along on a journey. This journey sets out your understanding of the problem the potential customer might be facing, your domain expertise and the steps that they will need take to solve their problem with you by their side. This is a simple but far from easy concept to implement. Luckily for you, we have laid out the steps in this episode. 

About Creator

SkillDing

Hosted by Kevin Redmond (linkedin.com/KevinRedmondTraining) founder of SkillDing.com - a digital platform providing you with a suite of tools to measure and track when, where and how you are improving your soft skills. In each episode we have a guest on to discuss a non fiction book that has impacted their life. Every episode includes these tools to enable you remember the most actionable content from the episode and to allow you to find opportunities to deliberately practice and reflect on your efforts.

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Track Includes

  • 10 Key Takeaways