Decoding Audience Sophistication: Tailoring Talks for Maximum Impact – 269

The Speaking Club · February 21, 2024

About Track

It wasn’t until I embarked on my marketing, influencing and sales odyssey, that I discovered the concept of ‘audience sophistication’ as I call it. 

It’s something I’ve often shared with marketing clients, but although I used it myself in my talks, I’ve not taught it to speakers until recently. 

And the feedback when I have has been so positive, that I thought I’d better share it with you too! 

In this episode, I’m going to break it down for you, so that you can level up your talks and get better results. 

What you’ll discover:

  • The origin story of audience sophistication.
  • Why it matters for speakers. 
  • How it affects your content.
  • A practical example of how you might use it.
  • How you can discover the sophistication of your audience.


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About Creator

The Speaking Club

If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.

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Track Includes

  • 3 Key Takeaways