Great Brief? Great Pitch! Building Relationships and Knowing Your Audience With Paul Mercieca

Success is a System · February 21, 2024

About Track

Show Notes:

In this episode, we are joined by the best digital marketeer in the industry, Paul Mercieca, who shares his insights and systems on how to be successful in marketing. He begins by stressing the importance of not being afraid to work at the “mucky” end of the business and the belief that if you have the ability to repackage and make that work, it can lead you to better things.

We also pinpoint the importance of having a great brief to formulate your best pitch, and suggests speaking to potential customers to get one if they have one. Mike shares the idea that people do business with those they like, know, and trust – and that in order to achieve this, it’s important to spend time with people.
Finally, Paul emphasizes the importance of putting yourself in the places and events where you can find your potential big ticket customers.

Mercieca: https://mercieca.co.uk/

Key Takeaways:

• Don’t be afraid to work at the “mucky” end of the business – if you have the ability to repackage and make that work, it can lead you to better things.

• There is no substitute for meeting people – it’s important to spend time with them if you want to build relationships.

• Have a great brief for a great pitch – if you don’t have one, speak with potential customers to get one.

• People do business with those they like, know, and trust – spend time with people to achieve this.

• Put yourself in the places and events where you can expect to find your potential prize customers.

ABOUT MIKE GREENE

Mike Greene, star of Channel 4’s Secret Millionaire, interviews some of the leading business people of our time. mike reveals the key systems that these entrepreneurs have to achieve their version of success.

Because success isn’t luck, Success is a system.

Subscribe to Mike on YouTube – Success is a System YouTube

Follow Mike on LinkedIn – Mike Greene LinkedIn

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This show was brought to you by Progressive Media

About Creator

Success is a System

Mike Greene, star of Channel 4's Secret Millionaire, interviews some of the leading business-people of our generation. Mike reveals the key systems that these entrepreneurs have in place to achieve their version of success. Because success isn't luck, Success is a System.  Subscribe to Mike on YouTube - https://www.youtube.com/channel/UCMtHlqOmNeiaYm-ICZcSOSA Follow Mike on LinkedIn - https://www.linkedin.com/in/mikegreenemg/ Follow Mike on TikTok - https://www.tiktok.com/@mikegreenej1qt?is_from_webapp=1&sender_device=pc 

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Track Includes

  • 10 Key Takeaways