Influence: The Psychology of Persuasion By Robert Cialdini, Ph.D.

SkillDing · June 19, 2024

About Track

What makes someone say yes to another person? What are the weapons of influence? According to Cialdini there are 6 core principles of persuasion. When deployed correctly it is possible to be that person that people want to say yes to. In this episode we go deep into the 6 principles and how to use them in both your personal and professional life.

About Creator


Hosted by Kevin Redmond ( founder of - a digital platform providing you with a suite of tools to measure and track when, where and how you are improving your soft skills. In each episode we have a guest on to discuss a non fiction book that has impacted their life. Every episode includes these tools to enable you remember the most actionable content from the episode and to allow you to find opportunities to deliberately practice and reflect on your efforts.

57 Tracks

+16 enrolled
Not Enrolled
This course is currently closed

Track Includes

  • 8 Key Takeaways
  • 1 Reminder