Pt1of2: David Allison: The Death of Demographics

Leadership and Loyalty™ · February 21, 2024

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The Death of Demographics: How to Embrace the Values-Driven World!

Back in 1749, Sweden conducted its first-ever population census. But are traditional demographics still relevant in this era of EQ & AI? Enter David Allison, a human values expert and bestselling author, here to shake things up. David believes demographics are divisive, distracting us from what truly matters, our VALUES.

David founded the groundbreaking Valuegraphics Project, a global core human-value inventory. He is revolutionizing how we understand ourselves, connect with others, and thrive in the Values Economy.

Join us for the next two episodes as David challenges the status quo, revealing why demographics are outdated and how embracing values can transform your business. INC Magazine hailed his last book as one of the top ten leadership books of the year. Get ready for his latest masterpiece: “The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.”

Don’t miss out on this paradigm-shifting journey.


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Part 1) Failing Demographics: Caitlyn Jenner, King Charles, and Ozzy Osbourne

  • The Birth and Death of Demographics
  • When a Career Suddenly Becomes a Calling
  • The Contradictions of Demographics
  • Demographics of Caitlyn Jenner, King Charles, and Ozzy Osbourne
  • Sliced Diced and Something Way Better
  • Do You Want a 3-10% follow-through or 80+%?
  • The Value of “Family,” What it Means in China.
  • Luxury Brands in China Versus the Rest of The World
  • Marketing in China versus Marketing in The West
  • Context and Nuance of Values
  • Tapping into David’s Reference Guide

Discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership, and #tribe


Dov Baron’s brand new course has just been released on


The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging.



Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization!

Curious to know more,

 “Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe”














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Leadership and Loyalty™

What podcast do the top Fortune 500 executives listen to? This one! Every Wednesday and Sunday Dov Baron and his world-class guests including Guy Kawasaki, Tom Bilyeau, Keith Ferrazzi, Major General Ambassador Scott Gration, Presidential Candidate Carly Fiorina, Commander Mark Divine, Jesse Itzler, Marisa Peer, John Oates, John (The Economic Hitman) Perkins, The Mother of Mindfulness Dr. Ellen Langer, Jordan Harbinger, and Kevin Harrington to name but a few who share the raw truth of their heroic journeys from devastation to purpose.

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Track Includes

  • 19 Key Takeaways