Start with Why by Simon Sinek

SkillDing · February 21, 2024

About Track

How are some companies able to create ‘tribes’ or raving fans around not just their individual products but their entire company? According to Simon Sinek, author of Start with Why, they focus on the fact that people do not buy what you do, they buy why you do it. After listening to this episode, you will understand what it is that makes Apple, well Apple. We touch on a possible reason why HMV, Blockbuster and KODAK fell to the competition when they had what seemed like an insurmountable lead. It may have come down to losing their ‘Why’. Get on our mailing list at

About Creator


Hosted by Kevin Redmond ( founder of - a digital platform providing you with a suite of tools to measure and track when, where and how you are improving your soft skills. In each episode we have a guest on to discuss a non fiction book that has impacted their life. Every episode includes these tools to enable you remember the most actionable content from the episode and to allow you to find opportunities to deliberately practice and reflect on your efforts.

50 Tracks

Not Enrolled
This course is currently closed

Track Includes

  • 6 Key Takeaways