The 4% Mindset and Why You Should Think Like Apple with Iain Cahill – 174

The Speaking Club · February 21, 2024

About Track

Iain Cahill is a qualified accountant, with over 30 years’ experience creating and investing in businesses as well as providing financial mentoring to other Business owners and he’s on a mission!

In the early 90’s Iain Cahill started a company in the catering industry with his sister, a while later he took a break to take his accountancy exams. When he returned the company had run into financial trouble, and Iain had to find a way to pay off the debts, a significant proportion of which were overdue tax payments. 

Having just studied taxation and the opportunities available to big organisations to make them work in their favour, Iain wondered if small businesses could adopt the same approach. This set him off on a mission, one which not only salvaged the reputation of his first company, but led to him identifying what he calls the 4% mindset, which is at the heart of what he does today and the market disrupting businesses he has created. 



What you’ll learn:

  • The 4% mindset, what it is and why this matters for entrepreneurs and the communities they live in. 
  • Why small business owners need to treat themselves as the ‘principal company shareholder’.
  • Why financial literacy should always come before social media strategy on a business owners development plan. 
  • The economic wars that are underway at the moment, and why they will result in a new financial landscape.
  • The vehicles that Iain has created to help small business owners leverage the 4% mindset in their businesses.
  • The difference these have been making to entrepreneurs and small businesses.
  • The biggest objections Iain comes across and how he counters it.
  • Why you need to ‘walk the walk’, before you ‘talk the talk’.
  • Why you should craft a talk, then let go of a script.


All things Iain: 



Think and Grow Rich by Napoleon Hill

Napoleon Hills’ Success Principles 



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About Creator

The Speaking Club

If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.

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Track Includes

  • 5 Key Takeaways