Transforming Brainstorming Sessions into Effective Workshops with Alexandre Eisenchteter

Workshops.Work · February 21, 2024

About Track

How can we make an informal brainstorming session, full of possibilities and quick thinking, into something more formal… without squeezing the life from it?

Alexandre Eisenchteter believes deeply in the power of brainstorming sessions — and that most of us undervalue them. It’s a fair point: the prevailing view does seem to be that brainstorming is a chaotic and unstructured process. But, when Alex is facilitating, the opposite is true.

When facilitated with care, brainstorming can provide us with a deeply collaborative and creative approach to problem-solving. Alex explains his approach and how you can adopt it in this episode.

Find out about:

  • Why brainstorming is an untapped goldmine for facilitators
  • What many of us get wrong about brainstorming
  • How to use a number of different tools to optimise and enhance your brainstorming session
  • Why it can be such a struggle for clients to translate the outputs of a workshop into day-to-day changes
  • How an initial ‘scope meeting’ can prevent misalignment further into the workshop process
  • Why good things happen when we stick with ‘bad’ or unpopular ideas for a little longer
  • How to prevent a workshop being a mess of ideas and, instead, a greenhouse for big changes 

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Watch the video recording of this episode on YouTube.

Here is the link to the scoping questions:

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About Creator


The world is waking up to the power of facilitation. Whether it's hosting a workshop, holding better meetings, or leading happy and productive teams - we want to make collaboration easy and effective. Dr. Myriam Hadnes is the founder of NeverDoneBefore, a global online facilitation community and festival, and this is her podcast. 'workshops work' is 50% sandbox and 50% classroom, a safe space for anyone interested in facilitation to learn more about the craft. Each week, a professional facilitator, trainer, or coach joins Myriam to discuss their interests and experiences in the world of facilitation. The conversations are open, and honest, and make facilitation understandable and accessible to all.Get practical tips and advice from a raft of experts and uncover the magic ingredients that make workshops work. You can download a free 1-page summary of each episode on

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Track Includes

  • 3 Key Takeaways